Night is for repair and renewal. This is when your skin undergoes its natural restoration process. A double cleanse to remove sunscreen and makeup, followed by treatment serums (like retinoids) and a nourishing moisturizer, is ideal.
Start by applying a pea-sized amount 2-3 nights a week on dry skin, gradually increasing frequency as your skin tolerates it. You can also "buffer" it by applying moisturizer first.
Yes, your 30s are the ideal time to introduce an over-the-counter retinol. It stimulates collagen production, accelerates cell turnover, and improves skin texture. Start slowly to allow your skin to acclimate.
No—proper hydration actually helps plump skin and make pores less visible. Use oil-free, non-comedogenic moisturizers with hyaluronic acid that provide hydration without clogging pores.