Focus on hydration and barrier repair. Use a creamy cleanser, layer a hyaluronic acid serum on damp skin, and seal it in with a rich, emollient moisturizer containing ceramides and oils. Avoid over-exfoliating.
The dual focus is on intensive nourishment and active rejuvenation. The goal shifts from purely preventing new damage to also replenishing lost volume, restoring a compromised moisture barrier, and treating existing wrinkles and sun damage.
The basic principles remain the same, though men's thicker skin may tolerate stronger concentrations of actives. The progression from prevention to treatment follows similar age milestones.
Use a creamy, hydrating cleanser and richer moisturizers containing ceramides, shea butter, or squalane. Incorporate a humidifier at night to add moisture to the air and prevent overnight water loss.