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Tips to Prevent Wrinkles

Daily Skin Care Moisturize: Use moisturizers to hydrate skin and reduce the appearance of wrinkles. Sunscreen: Apply a broad-spectrum SPF of at leas... Learn more

Protecting Your Skin

Protect your skin from the sun every day. Whether spending a day at the beach or running errands, sun protection is essential. You can protect your sk... Learn more

How to Reduce Wrinkles

1. Avoid the sun. It's the No. 1 cause of wrinkles, with dozens of studies documenting the impact. In one study that looked at identical twins, New Yo... Learn more

Determine Your Skin Type

Identify whether your skin is: - Normal: Balanced, not too oily or dry. - Oily: Shiny, prone to acne and enlarged pores. - Dry: Flaky or tight. - ... Learn more

Basic Skincare Routine

Build your routine with Ulta Beauty's top-rated products and our guide on skincare layering. - Cleanser - Toner (optional) - Serum(s) - Eye Cream ... Learn more

Frequently asked questions

Get the answers from the best beauty experts in the business.

Retinoids (like prescription tretinoin or over-the-counter retinol) are the clinical gold standard. They accelerate cell turnover and boost collagen production to smooth fine lines and improve skin texture.

No. Prevention should start early for all genders—ideally in the mid-20s to 30s—with sunscreen as the most critical step.

Night creams are typically richer, thicker, and contain higher concentrations of reparative ingredients without any SPF. They are designed to work with the body's nocturnal repair cycle.

The shift is towards precision skincare, using at-home tools and personalized formulas that analyze your skin's unique microbiome and oil production to deliver targeted ingredients.

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