50s and Beyond

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Tips to Prevent Wrinkles

Daily Skin Care Moisturize: Use moisturizers to hydrate skin and reduce the appearance of wrinkles. Sunscreen: Apply a broad-spectrum SPF of at leas... Learn more

Protecting Your Skin

Protect your skin from the sun every day. Whether spending a day at the beach or running errands, sun protection is essential. You can protect your sk... Learn more

How to Reduce Wrinkles

1. Avoid the sun. It's the No. 1 cause of wrinkles, with dozens of studies documenting the impact. In one study that looked at identical twins, New Yo... Learn more

Determine Your Skin Type

Identify whether your skin is: - Normal: Balanced, not too oily or dry. - Oily: Shiny, prone to acne and enlarged pores. - Dry: Flaky or tight. - ... Learn more

Frequently asked questions

Get the answers from the best beauty experts in the business.

Absolutely. A wide-brimmed hat provides excellent additional physical sun protection for the entire face, including the forehead, and helps you squint less, reducing muscle movement.

Yes. Antioxidants like Vitamin C, Vitamin E, and ferulic acid neutralize free radicals from sun and pollution, which cause cellular damage and break down collagen. They are a crucial layer of defense under sunscreen.

A dedicated eye cream with SPF or wearing sunglasses with UV protection daily. Sun damage is the leading cause of collagen breakdown and fine lines in this delicate area.

Natural oils (e.g., jojoba, argan, or marula) can be layered over moisturizers to seal in hydration, provide antioxidants, and improve skin texture without clogging pores.

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