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Tips to Prevent Wrinkles

Daily Skin Care Moisturize: Use moisturizers to hydrate skin and reduce the appearance of wrinkles. Sunscreen: Apply a broad-spectrum SPF of at leas... Learn more

Protecting Your Skin

Protect your skin from the sun every day. Whether spending a day at the beach or running errands, sun protection is essential. You can protect your sk... Learn more

How to Reduce Wrinkles

1. Avoid the sun. It's the No. 1 cause of wrinkles, with dozens of studies documenting the impact. In one study that looked at identical twins, New Yo... Learn more

Determine Your Skin Type

Identify whether your skin is: - Normal: Balanced, not too oily or dry. - Oily: Shiny, prone to acne and enlarged pores. - Dry: Flaky or tight. - ... Learn more

Basic Skincare Routine

Build your routine with Ulta Beauty's top-rated products and our guide on skincare layering. - Cleanser - Toner (optional) - Serum(s) - Eye Cream ... Learn more

Frequently asked questions

Get the answers from the best beauty experts in the business.

Certain non-comedogenic oils (like squalane, marula, and jojoba) are excellent emollients. They reinforce the skin's lipid barrier, lock in moisture, and provide antioxidants, which helps keep skin supple.

Normal skin can tolerate most ingredients but avoid over-drying alcohol, harsh fragrances, or over-exfoliating, which can disrupt its balance.

Yes, wide-brimmed hats provide excellent physical shade for the ears, reducing direct sun exposure. This is a highly effective supplementary measure to sunscreen.

Vitamin C serums are ideal as they combat free radicals from stronger sun exposure and environmental pollutants like pollen, while also brightening the skin.

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